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What if you could start selling F&I before your customer even sets foot in the finance office—without pushback, resistance, or the dreaded “I’m not interested”? For many dealerships, the F&I process begins far too late. By the time the customer is introduced to the F&I manager, they’ve already....

What if the secret to joining the top 1% of F&I managers isn't just talent—but routine? Every dealership has at least one F&I manager who gets by. They know the process, they can close a few deals, and their PVR might be "decent enough." But there's another level—one that only the elite reach...

Growth in automotive finance doesn't come from memorizing scripts—it comes from mastering realistic dealership scenarios. That’s what makes the video "11 Minutes of F&I Managers in Realistic Situations" a must-watch. It delivers authentic, high-impact guidance designed for the fast paced...

If you’ve spent any time in a dealership’s F&I office, chances are you’ve lived through a whirlwind of paperwork mishaps, product presentation fumbles, and awkward customer conversations. In a brilliant blend of comedy and uncomfortable truth, the video "11 Minutes of F&I Managers in Realistic...

"I'm not spending a penny over $500." Sound familiar? If you're in F&I, you've probably heard a version of this more times than you can count. Objections like these can be the biggest roadblock between a high-performing F&I office and missed revenue opportunities.

In the ever-evolving world of automotive finance, not all F&I managers are created equal. According to veteran trainer Gerry Gould, F&I professionals fall into three main categories: Needs Advantage, Takes Advantage, and Creates Advantage. Understanding where you fall on this spectrum can reveal...

What if you could increase your F&I penetration and boost PVR—without ever feeling like you’re ‘selling’? That question keeps many F&I managers up at night. In an industry where pressure-packed pitches were once the norm, today's top performers are moving in a radically different direction: selling

Are your F&I managers prepared to confidently present the menu and overcome objections in 2025's highly competitive market?

This blog unpacks three proven sales techniques to sell more cars, straight from the mind of F&I legend Gerry Gould. These aren’t recycled tips or generic advice. These are field-tested methods that turn browsers into buyers and average performers into dealership all-stars.