Product Prep | Automotive Sales, F&I & Compliance Training
Built for F&I Managers & Automotive Sales Professionals

#1 Dealership Training
Increase Performance.
Guaranteed.

Live coaching, certification, AI pitch grading, deep automotive training, accountability, community, and compliance tools built for the people who sell and finance vehicles every day.

Product Prep dealership training platform on a laptop
Biggest Dealership Training Brand
Product Prep dealership training platform on a laptop
2025 Dealer's Choice Awards
Dealers Choice Platinum AwardPlatinum — F&I Training
Dealers Choice Gold AwardGold — Car Sales Training
Trusted by 1,000+ automotive professionals and 300+ dealerships nationwide
Route 22 Honda
Van Horn
Nissan City Port Chester
Laurel Auto Group
Toyota Universe
Bayside
Hyundai City
Metro Honda
Porsche White Plains
Nissan City Red Bank
Genesis White Plains
Avondale Toyota
Mercedes-Benz New Rochelle
Speedcraft
Bronx Honda
Choose Your Path

Three core programs.
One goal: better performance.

Whether you're selling cars, moving into F&I, or already behind the desk, Product Prep has a path built for where you are now.

F&I certification program
For Sales → F&I

F&I Certification

A structured path for automotive salespeople ready to become F&I managers and perform once they get there.

  • 12-phase certification + official plaque
  • Job assistance and placement
  • Biweekly live training + community access
Become F&I Certified →
Automotive Sales Certification Program
For Automotive Sales

Automotive Sales Certification

Build the process, confidence, and selling skills needed to perform at a higher level on the showroom floor.

  • 10-phase Automotive Sales Certification Program
  • 100+ sales courses + live webinars
  • Job assistance + salesperson community
Get Sales Certified →
Dealership Compliance

Training that protects the whole dealership.

Product Prep also powers compliance training for dealership employees, managers, and industry professionals.

FRAT

Federal Regulation Automotive Training for dealer executives, sales teams, operations staff, compliance officers, and essential employees.

  • Safeguards Rule, Red Flags, OFAC, ECOA, FCRA and more
  • Track training status and employee completion
  • Role-based compliance training across departments
Explore FRAT →

Compliance Prep

A Product Prep + AFIP compliance platform built to deliver automotive compliance education, resources, coaching, and certification.

  • State and federal compliance training
  • Live compliance coaching with AFIP
  • Resources, management development, and AFIP certification
Explore Compliance Prep →
Student Stories

REAL STUDENTS. REAL RESULTS.

Hear directly from automotive professionals using Product Prep to sharpen their skills and build bigger careers.

Wendy Hirak General Manager   |   Latrobe Chevrolet
Mike Stefanick F&I Manager   |   Washington Honda
Andrew F&I Manager / Finance Manager   |   Cavallaro-Neubauer Chevrolet
Ivan Then F&I Manager   |   Bronx Honda
Najibullah Car Salesman to F&I Manager
WHAT OUR STUDENTS ARE SAYING
★★★★★

“Product Prep puts out phenomenal advice. They're a really good company.”

@RussFlipsWhips
@RussFlipsWhipsTop Automotive Influencer
Over 1 Million Followers
★★★★★

“Gerry has excellent people skills and the ability to motivate others. He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”

Steve Martell
Steve Martell
★★★★★

“This company does not disappoint. First class training and support all the way. It is informative, succinct and fulfils my training requirements.”

Frank Raniolo
Frank RanioloFinance Manager   |   Pepe Cadillac
Why Product Prep

Built for real dealership performance.

Live coaching, AI practice, structured automotive training, accountability, and community, all inside one platform built for dealership professionals.

Live Coaching

Train live, ask questions, work through real dealership situations, and get immediate feedback.

AI Pitch Grading

Upload a pitch, get AI feedback modeled around Gerry's training principles, and see exactly where to improve.

Deep Course Libraries

100+ courses across sales, finance, management, and compliance, plus recorded live sessions.

Progress Tracking

Track completion, accountability, scores, certification progress, and development in one place.

Automotive Community

Learn alongside working F&I managers and automotive sales professionals who are actively improving.

As Seen On

Gerry Gould, automotive F&I trainer
Meet Your Coach

Gerry Gould

Gerry brings more than 40 years of automotive sales, management, F&I, and training experience to Product Prep. His career includes dealership ownership, front-end management, training and development, and serving as Florida's Regional F&I Director for AutoNation.

He has trained and coached thousands of automotive professionals and managers, developed Sales and F&I Management programs, and spoken at industry conferences. Product Prep brings that experience into live coaching, structured learning, and practical training that can be applied inside a dealership.

40+ YearsAutomotive experience
ThousandsProfessionals trained
LiveInteractive coaching
Explore the 3 Programs →

Not sure which Product Prep program fits?

See every path side by side, or talk with Product Prep about the right training for you or your dealership.