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You've likely experienced the frustration of facing cash deals day after day, knowing the potential profit is limited. The reality is that cash customers are a core part of the dealership landscape. They’re here to stay, but that doesn’t mean you can’t maximize your profit per vehicle retailed (PVR)

Boosting PVR goes beyond the basics. It’s about refining your approach with advanced, actionable techniques that yield measurable results. Product Prep’s F&I training program, led by industry expert Gerry Gould, equips automotive professionals with high-impact strategies specifically designed to ove

After five years as a sales consultant, Joe decided to skip the conventional path that would have required him to take on the role of F&I manager before advancing to a sales manager position. Instead, he directly pursued his goal of becoming a sales manager. This decision, though unconventional, led

The transition from sales to becoming an F&I manager can be challenging, but it can also be an incredibly rewarding journey. In this article, we will explore how DeShawn Wright, a new F&I manager, managed to overcome the hurdles in his first month. With valuable insights from his mentor, Gerry, this

Becoming a successful F&I manager involves more than just understanding finance and insurance products. It requires a comprehensive approach that includes personal attitude, professional development, and a commitment to the team. Wendy, who began her career in F&I and rose through the ranks to becom

Are you an F&I manager struggling to connect with customers and close more deals? Or maybe you're finding it hard to balance delivering essential information while building rapport. This comprehensive guide is designed to help you master the F&I presentation, whether you're new to the role or a seas

Have you ever faced a customer who tells you, "I'm on a budget" or "The payment is too high"? If you're in F&I (Finance and Insurance) sales, you've probably encountered this objection countless times. It's a challenge that many sales professionals struggle to overcome. However, what if I told you t

In the world of sales, there are few phrases as common—and as daunting—as “I’ll take my chances.” You’ve made your pitch, explained your product’s benefits, and feel like you’ve done everything right, only to be met with those five words. But what does this phrase really mean, and how can you effect

In today’s fast-paced automotive industry, structuring deals effectively is more important than ever. Dealerships are faced with the challenge of meeting customer expectations, managing profit margins, and navigating increasingly competitive markets. Without a proper structure, deals can fall throug