Trusted by 1,000+ F&I Managers and 300+ Dealerships
What's Included
Explore everything inside the program
A complete F&I training platform with practical tools, real-world scenarios, and step-by-step guidance to help you build skills and drive results.
Job Assistance
Prepare for the move into F&I with interview support, career guidance, and continued coaching.
What You'll Master
F&I Foundations & Operations
Learn how the F&I office works, what the manager is responsible for, and how to manage the daily workflow, paperwork, performance metrics, and customer handoff.
✓Understand the F&I manager role and responsibilities
✓Manage daily workflow, paperwork, and performance metrics
✓Build the habits and preparation needed to perform consistently
300+dealerships served through Product Prep training
1,000+F&I managers helped through training and coaching
12structured phases in the F&I certification path
AIpitch practice and feedback built into the platform
1:1trainer support and continued coaching options
As Seen On
Career Earnings
Compare the income potential
See how average compensation changes from Automotive Sales to F&I Manager based on NADA workforce data.
Automotive Sales Consultant
F&I Manager
◉Average annual compensation
$98,329
$189,097
▦Average monthly compensation
$8,194
$15,758
◷Average weekly compensation
$1,891
$3,636
↗Average earnings gap
+$90,768 / year
About $7,564 more per month or roughly $1,746 more per week
Source: NADA Dealership Workforce Study (2025 report, 2024 compensation data).
Curriculum
12 Modules. From Zero to Desk-Ready.
A proven, step-by-step path to master F&I, build your knowledge, confidence, and skills, and walk into the dealer desk ready to perform.
Build your foundation take the next step ←
Real skills. Real progress. A bigger you. ↗
01
Introduction to Automotive Financial Services
Learn the F&I manager role, key industry terms, core responsibilities, expectations, and the habits that help managers perform at a high level.
F&I RoleKey TermsResponsibilities
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02
Administrative Role & Responsibility
Learn how to manage daily tasks, paperwork accuracy, performance metrics, heat sheet meetings, and coordination with the accounting department.
Daily WorkflowPerformance MetricsAccounting
03
Ethics & Compliance Standards
Understand the ethical and regulatory standards that guide F&I, including disclosures, cancellation rights, deal jackets, and common violations to avoid.
ComplianceDisclosuresDeal Jacket
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04
Financial Services Product Overview
Learn the core F&I products and services, coverage categories, bundling strategies, and how to clearly communicate value to customers.
F&I ProductsCoverageCustomer Value
05
Lender Relations
Learn credit reports, credit scores, bureaus, credit applications, lender relationships, and how to manage your lender portfolio effectively.
Credit ReportsCredit ScoresLenders
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06
Winning Over the Customer
Build trust, understand different customer mindsets, create strong first impressions, manage expectations, and reduce resistance during the F&I process.
Customer TrustRapportExpectations
07
Conversion Tips & Techniques
Learn how to convert cash and outside-finance customers using strategic questions, visual comparisons, alternatives, and value-driven conversations.
ConversionCash vs. FinanceAlternatives
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08
The "Introduction"
Master the 3-point turnover, your F&I introduction, customer preparation, the awareness stage, and what happens before the menu presentation.
3-Point TurnoverIntroductionMenu Prep
09
Menu / Option Disclosure Presentation
Learn how to present F&I products through a transparent menu, use dual payments and effective word tracks, and improve product acceptance.
Menu DisclosureWord TracksDual Payments
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10
Addressing Customer Concerns
Handle objections using proven principles, re-engage customers, present evidence, and apply practical closing techniques with confidence.
ObjectionsClosingCustomer Concerns
11
Keys to Leasing
Understand lease structures and terminology, identify lease opportunities, present lease menus, and confidently close lease customers.
LeasingLease MenuClosing
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12
The Wrap Up
Bring everything together with a review of the first 11 phases, core F&I procedures, attitude, leadership, and the next steps toward long-term success.
Final ReviewLeadershipNext Steps
🏆
Complete All 12 Modules
Get certified. Go further.
Guarantee
GO INTO F&I READY TO OUTPERFORM.
Get certified, land your F&I role with job assistance, and continue training with us after you're hired.
Hear from salespeople who made the move into F&I and are now building bigger careers.
Wendy Hirak
General Manager | Latrobe Chevrolet
Mike Stefanick
F&I Manager | Washington Honda
Andrew
F&I Manager / Finance Manager | Cavallaro-Neubauer Chevrolet
Ivan Then
F&I Manager | Bronx Honda
NajibullahCar Salesman to F&I Manager
What our students are saying
★★★★★
“Product Prep puts out phenomenal advice. They're a really good company.”
@RussFlipsWhips
Top Automotive Influencer
Over 1 Million Followers
★★★★★
“Gerry has excellent people skills and the ability to motivate others. He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”
Steve Martell
★★★★★
“This company does not disappoint. First class training and support all the way. It is informative, succinct and fulfils my training requirements.”
Frank Raniolo
Finance Manager
Pepe Cadillac
★★★★★
“Thank you for the course and all that I was able to learn. Your program brought to light so many ways to speak to customers and how to look at the industry in a fun way. Thanks for the humor and all the lessons. It's been about 8 years since being in a manager role in the car industry and I'm looking forward to getting back into it. Have my second interview with Audi South Orlando later today for a sales associate role.”
MW
Matthew Woodward
★★★★★
“I will be using this prep daily. I already applied and realized I have much to learn/practice. Appreciate the knowledge you and Gerry put together. I will be watching everyday and rehearsing until I cant get it wrong.”
GA
Gonzalo Abanes
★★★★★
“I wanted to say thank you very much. I have been doing F&I for about 12 years and you have taught me ways to look at things that I have never seen or thought about before. One close that I have used a lot is the base payment divided by 30 days and then add what the service contract costs divided by 30 days. That's a killer close and it's been working well for me. Thank you again.”
JR
Jorge R.
Platform Features
Get feedback like Gerry is in the room.
Upload your pitch, get graded by AI, and track your progress as you improve.
🔒 productprep.com
Good morning, John!
Upload your F&I pitch and get AI feedback from a virtual Gerry.
Same principles. A smarter way to practice.
☁ Upload Your Pitch
Submit your F&I pitch (audio or video) and let AI Gerry review it.
☁ Drag and drop your file here or click to browse MP4, MOV, MP3, WAV
🎥 F&I_Pitch_Take2.mp4 ✓
G
AI Gerry Feedback
“Nice job! You built value well and handled the objection with confidence. Let’s tighten up the close and be a bit more specific on product benefits.”
86
Tone & Confidence92
Product Knowledge84
Objection Handling80
Compliance90
Closing76
💡 Next Steps from Gerry
1. Be more specific on how the product solves the customer’s problem.
2. Strengthen your close with a clearer call to action.
3. Re-record and focus on tightening your word tracks.
Practice Sessions12↑ 3 this week
Average Score84%↑ 12% from last week
Certification Progress6 / 875%
Quiz Accuracy92%↑ 8% from last week
Upload PitchAudio or video, anytime.
AI Gerry GradingGet detailed, real-world feedback.
Track ProgressSee your scores improve.
Practice AgainApply feedback and get even better.
Platform Overview
SEE EXACTLY WHERE YOU STAND.
Your training, scores, progress, and certification journey in one place.
Track Training See your study time and progress.
Monitor Quiz Scores Watch your knowledge grow.
See Pitch Progress Get AI feedback and improve.
Follow Certification Stay on track to get certified.
Pricing
Two paths. Same certification.
Choose monthly or annual access to the same complete F&I Certification Program.