Product Prep | F&I Certification
Sales to F&I Program

From Car Sales to F&I Manager.

Get the training, certification, job assistance, and continued coaching you need to make the move into F&I and perform once you get there.

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12-Phase F&I
Certification
Biweekly Live
Training
Job
Assistance
Coaching +
Community
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2025 Dealer's Choice Awards
2025 Dealer's Choice Awards Platinum award
Platinum — F&I Training
2025 Dealer's Choice Awards Gold award
Gold — Car Sales Training
Trusted by 1,000+ F&I Managers and 300+ Dealerships
Route 22 Honda logo
Van Horn logo
Nissan City Port Chester logo
Laurel Auto Group logo
Toyota Universe logo
Bayside logo
Hyundai City logo
Metro Honda logo
Porsche White Plains logo
Nissan City Red Bank logo
Genesis White Plains logo
Avondale Toyota logo
Mercedes-Benz New Rochelle logo
Speedcraft logo
Bronx Honda logo
Route 22 Honda logo
Van Horn logo
Nissan City Port Chester logo
Laurel Auto Group logo
Toyota Universe logo
Bayside logo
Hyundai City logo
Metro Honda logo
Porsche White Plains logo
Nissan City Red Bank logo
Genesis White Plains logo
Avondale Toyota logo
Mercedes-Benz New Rochelle logo
Speedcraft logo
Bronx Honda logo
What's Included

Explore everything inside the program

A complete F&I training platform with practical tools, real-world scenarios, and step-by-step guidance to help you build skills and drive results.

Job Assistance

Prepare for the move into F&I with interview support, career guidance, and continued coaching.

Job Assistance
What You'll Master

F&I Foundations & Operations

Learn how the F&I office works, what the manager is responsible for, and how to manage the daily workflow, paperwork, performance metrics, and customer handoff.

  • ✓Understand the F&I manager role and responsibilities
  • ✓Manage daily workflow, paperwork, and performance metrics
  • ✓Build the habits and preparation needed to perform consistently
Explore Curriculum →
F&I Foundations and Operations

Compliance, Credit & Lenders

Learn compliance, disclosures, credit reports, credit scores, lender relationships, and approval strategy.

Compliance, Credit and Lenders
Our Achievements
300+dealerships served through Product Prep training
1,000+F&I managers helped through training and coaching
12structured phases in the F&I certification path
AIpitch practice and feedback built into the platform
1:1trainer support and continued coaching options
As Seen On
Career Earnings

Compare the income potential

See how average compensation changes from Automotive Sales to F&I Manager based on NADA workforce data.

Automotive Sales Consultant
F&I Manager
◉ Average annual compensation
$98,329
$189,097
▦ Average monthly compensation
$8,194
$15,758
◷ Average weekly compensation
$1,891
$3,636
↗Average earnings gap
+$90,768 / year
About $7,564 more per month or roughly $1,746 more per week
Source: NADA Dealership Workforce Study (2025 report, 2024 compensation data).
Curriculum

12 Modules. From Zero to Desk-Ready.

A proven, step-by-step path to master F&I, build your knowledge, confidence, and skills, and walk into the dealer desk ready to perform.

Build your foundation
take the next step ←
Real skills.
Real progress.
A bigger you. ↗
01

Introduction to Automotive Financial Services

Learn the F&I manager role, key industry terms, core responsibilities, expectations, and the habits that help managers perform at a high level.

F&I RoleKey TermsResponsibilities
▤
◉
02

Administrative Role & Responsibility

Learn how to manage daily tasks, paperwork accuracy, performance metrics, heat sheet meetings, and coordination with the accounting department.

Daily WorkflowPerformance MetricsAccounting
03

Ethics & Compliance Standards

Understand the ethical and regulatory standards that guide F&I, including disclosures, cancellation rights, deal jackets, and common violations to avoid.

ComplianceDisclosuresDeal Jacket
◇
▥
04

Financial Services Product Overview

Learn the core F&I products and services, coverage categories, bundling strategies, and how to clearly communicate value to customers.

F&I ProductsCoverageCustomer Value
05

Lender Relations

Learn credit reports, credit scores, bureaus, credit applications, lender relationships, and how to manage your lender portfolio effectively.

Credit ReportsCredit ScoresLenders
◔
◇
06

Winning Over the Customer

Build trust, understand different customer mindsets, create strong first impressions, manage expectations, and reduce resistance during the F&I process.

Customer TrustRapportExpectations
07

Conversion Tips & Techniques

Learn how to convert cash and outside-finance customers using strategic questions, visual comparisons, alternatives, and value-driven conversations.

ConversionCash vs. FinanceAlternatives
▦
▣
08

The "Introduction"

Master the 3-point turnover, your F&I introduction, customer preparation, the awareness stage, and what happens before the menu presentation.

3-Point TurnoverIntroductionMenu Prep
09

Menu / Option Disclosure Presentation

Learn how to present F&I products through a transparent menu, use dual payments and effective word tracks, and improve product acceptance.

Menu DisclosureWord TracksDual Payments
◉
▥
10

Addressing Customer Concerns

Handle objections using proven principles, re-engage customers, present evidence, and apply practical closing techniques with confidence.

ObjectionsClosingCustomer Concerns
11

Keys to Leasing

Understand lease structures and terminology, identify lease opportunities, present lease menus, and confidently close lease customers.

LeasingLease MenuClosing
◇
★
12

The Wrap Up

Bring everything together with a review of the first 11 phases, core F&I procedures, attitude, leadership, and the next steps toward long-term success.

Final ReviewLeadershipNext Steps
🏆
Complete All 12 Modules
Get certified. Go further.
Guarantee

GO INTO F&I READY TO OUTPERFORM.

Get certified, land your F&I role with job assistance, and continue training with us after you're hired.

F&I manager office with certification displayed
✓   Outperform the average F&I manager. Guaranteed.

Become F&I Certified →
Student Stories

REAL STUDENTS. REAL RESULTS.

Hear from salespeople who made the move into F&I and are now building bigger careers.

Wendy Hirak
General Manager   |   Latrobe Chevrolet
Mike Stefanick
F&I Manager   |   Washington Honda
Andrew
F&I Manager / Finance Manager   |   Cavallaro-Neubauer Chevrolet
Ivan Then
F&I Manager   |   Bronx Honda
What our students are saying
★★★★★

“Product Prep puts out phenomenal advice. They're a really good company.”

@RussFlipsWhips profile picture
@RussFlipsWhips
Top Automotive Influencer
Over 1 Million Followers
★★★★★

“Gerry has excellent people skills and the ability to motivate others. He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”

Steve Martell profile picture
Steve Martell
★★★★★

“This company does not disappoint. First class training and support all the way. It is informative, succinct and fulfils my training requirements.”

Frank Raniolo profile picture
Frank Raniolo
Finance Manager
Pepe Cadillac
Platform Features

Get feedback like Gerry is in the room.

Upload your pitch, get graded by AI, and track your progress as you improve.

🔒   productprep.com

Good morning, John!

Upload your F&I pitch and get AI feedback from a virtual Gerry.

Same principles. A smarter way to practice.

☁   Upload Your Pitch

Submit your F&I pitch (audio or video) and let AI Gerry review it.

☁
Drag and drop your file here
or click to browse
MP4, MOV, MP3, WAV
🎥   F&I_Pitch_Take2.mp4   ✓
G
AI Gerry Feedback

“Nice job! You built value well and handled the objection with confidence. Let’s tighten up the close and be a bit more specific on product benefits.”

86
Tone & Confidence92
Product Knowledge84
Objection Handling80
Compliance90
Closing76
💡 Next Steps from Gerry
1. Be more specific on how the product solves the customer’s problem.
2. Strengthen your close with a clearer call to action.
3. Re-record and focus on tightening your word tracks.
Practice Sessions12↑ 3 this week
Average Score84%↑ 12% from last week
Certification Progress6 / 875%
Quiz Accuracy92%↑ 8% from last week
Upload PitchAudio or video, anytime.
AI Gerry GradingGet detailed, real-world feedback.
Track ProgressSee your scores improve.
Practice AgainApply feedback and get even better.
Platform Overview

SEE EXACTLY WHERE YOU STAND.

Your training, scores, progress, and certification journey in one place.

Product Prep training platform dashboard
Track Training
See your study time and progress.
Monitor Quiz Scores
Watch your knowledge grow.
See Pitch Progress
Get AI feedback and improve.
Follow Certification
Stay on track to get certified.
Pricing

Two paths. Same
certification.

Choose monthly or annual access to the same complete F&I Certification Program.

Monthly

Monthly Plan

12 month commitment required.
$149 per month*
  • F&I Certification ProgramView Syllabus
  • F&I Certification Plaque
  • Job Assistance and Placement
  • 2 Live Training Sessions / Month with Gerry Gould + Q&A
  • AI Pitch Practice + AI Gerry Grading
  • Full Access to 100+ Course Library
  • VIP Onboarding, Accountability & Advanced Progress Tracking
  • Learn at your own pace
  • Join community group of Top F&I Managers
  • Annual Access (Monthly Access)
  • Save 45% (Full Price)
Buy Now

Still Got Some Questions?

Yes. Graduates receive an F&I Manager certification plaque, and job-placement assistance is available.

12 phases, official certification at 80%+, biweekly live webinars, community access, 100+ finance videos, and job-placement help. View syllabus.

12 certification phases plus 100+ F&I courses, Sales and Compliance training, and recordings of live webinars.

$149 per month with a 12-month commitment, or $1,495 per year.

Yes. 1-on-1 training with Gerry is available. Book a call.

Facebook. Enrolled students receive an invitation to the group.

Zoom.

1-on-1 dealership training, FRAT compliance training, and Compliance Prep with AFIP.

Yes. Gerry offers dealership training for full teams. Book a call.

Book a call, call 888-773-7234, or email info@prodprep.com.

Ready to move
from sales to F&I?