We Guarantee Your PVR Will Increase By $300 Per Month
What Comes With Product Prep Live
100+ F&I Training Courses
With over 120+ hours of F&I and sales training content, you'll learn everything from the meet and greet to the close.
Click Here To View All Courses
Community of Top F&I Managers
Join a community of over 100 of the top F&I Managers in the country. Warning: this is a very active community and everyone helps and motivates one another to improve as F&I Managers.
Gerry Gould Live F&I Training
With over 40 years of experience, Gerry Gould is the #1 F&I and Automotive Sales Trainer in the Nation. Join Gerry LIVE twice per month and learn the skills that will increase your income, sales, and dealership's backend profit.
Join Over 300+ Other Dealerships Using Our Training
"There's an abundance of information with Product Prep and Gerry Gould"
Ivan Then, Bronx Honda
Finance Manager
Training With F&I Expert Gerry Gould
Gerry has 30 years in the business - including Regional F&I Director for AutoNation and has trained and coached thousands of automotive professionals and managers.
Start F&I Training
Access our Product Prep platform and gain access to countless hours of content and live training specifically designed to help you earn MORE.
“Gerry has excellent people skills and the ability to motivate others. He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”
Steve Martell
Meet Your Coach Gerry Gould
With over 30+ years of invaluable automotive sales and management expertise, Gerry stands as a well-regarded
leader in the industry. His journey began at Fitzgerald Hicks Dodge in Salem, NH, where he sharpened his
skills as a sales consultant in a dealership led by his father, the general manager.
Setting out on entrepreneurial ventures, Gerry and his father later opened Gould Auto Sales, an independent
pre-owned dealership in Lawrence, MA, leaving an indelible mark on the automotive landscape. Following the
sale of Gould Auto Sales, Gerry made his mark at Ira Oldsmobile-Toyota in Danvers, MA, swiftly ascending
through various front-end management positions.
In 1996, Gerry brought his wealth of knowledge and experience to David Lewis & Associates, dedicating
himself to the training and development of others. His success at David Lewis & Associates paved the way for
a new chapter in Florida, where he assumed the role of Florida's Regional F&I Director for AutoNation, the
nation's largest automotive retailer, until 2009.
Gerry's passion for elevating F&I performance and development led him to become the Director of Training for
United Development Systems. Throughout his illustrious career, Gerry has been a sought-after speaker and
workshop leader at conferences, sharing insights on automotive front-end operations. He has also crafted
comprehensive Sales and F&I Management training programs and contributed extensively to industry journals.
Now, Gerry brings his unparalleled expertise to empower US car dealership owners. Join forces with Gerry
to revolutionize your dealership and propel it to new levels of success – where experience, knowledge, and
innovation join together for exceptional results.
World's #1 F&I Coach
"They've taught me all the rules and regulations of the business"
Andrew, Cavallaro-Neubauer Chevrolet
Finance Manager
Still Got Some Questions?
Does Product Prep Live offer F&I Certification?
Yes you get a “Certificate of Recognition by Gerry Gould” and job assistance to help land you an F&I Manager position.
What do I get with Product Prep Live?
You will receive:
Access to over 100+ hours of F&I Training content. Including bonus courses for the fundamentals of sales and compliance.
Biweekly live webinars hosted by Gerry Gould, an F&I expert who has helped 1000+ F&I Managers and 300+ dealerships, then questions are open to be asked after the live training.
An invite to an active community of top F&I Managers from across the country who help each other and build long-lasting relationships.
An F&I Certification of recognition by Gerry Gould and job assistance to land you an F&I Manager position after completing required courses.
What courses come with Product Prep Live?
There are 18 F&I training specific courses and 2 bonus courses. The F&I training courses start at the basics and work their way up to closing strategies that will increase your PVR. Here’s a screenshot of all the courses you’ll receive: