He's sold cars, managed dealerships, led F&I operations, and spent decades training the professionals who do it every day. Gerry brings those lessons straight into the Product Prep experience.
Gerry's teaching comes from decades of earning customers' trust, managing teams, and helping other professionals grow.
Before becoming a coach, he worked through the roles his students hold today, from selling cars to leading F&I operations.
Building rapport is where it all starts.GERRY GOULD
Gerry started by reconditioning vehicles and went on to sell cars in a dealership managed by his father.
He and his father opened Gould Auto Sales, and Gerry later held front-end management positions at Ira Oldsmobile-Toyota.
He joined David Lewis & Associates, putting his dealership experience to work developing other professionals.
Gerry served as Florida's Regional F&I Director for AutoNation, then continued developing teams through training leadership roles.
He founded his own company to help dealerships improve through stronger people and processes.
He shares his experience through live coaching, practical lessons, and training built for salespeople and F&I managers.
Gerry teaches the moments that determine what happens next in a deal, then helps students practice until the process feels natural.
Ask better questions, establish rapport, and understand what matters to the person across the desk.
Make interviews, presentations, and objection handling more consistent without sounding scripted.
Use real dealership scenarios and feedback to sharpen the skills you rely on every day.
WATCH GERRY IN ACTION ↗
It's one thing to read about a trainer. It's another to hear the advice, see the demonstrations, and decide whether the coaching style fits you.
Explore training videos on Product Prep's official channel, or read a breakdown of Gerry's methods.
Feedback from automotive professionals who have learned from Gerry and Product Prep.
“Gerry has excellent people skills and the ability to motivate others. He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”
“I have been doing F&I for about 12 years and you have taught me ways to look at things that I have never seen or thought about before.”
Wherever you are in your automotive career, Product Prep has a clear path forward.
CURRENT F&I MANAGERSBiweekly live coaching with Gerry, 100+ F&I courses, practice tools, and an active learning community.
Explore F&I Training
FUTURE F&I MANAGERSA structured 12-phase path for sales professionals preparing to make the move into F&I.
Explore F&I Certification
AUTOMOTIVE SALESLearn the process, communication, and selling skills that build confidence on the showroom floor.
Explore Sales CertificationTalk with Product Prep about a solution for your store or dealer group.
Explore Product Prep's training programs and start building the skills for your next step in automotive.
