What’s the biggest challenge your dealership faces today—traffic on the lot or leads that never convert? If you’re like most managers, the answer isn’t finding customers. It’s turning those online inquiries into real sales. In 2025, internet leads aren’t just common, they’re the backbone of car...
What’s the difference between sales teams that consistently crush their numbers and those that struggle to move inventory? It comes down to process, discipline, and consistency. Every dealership has talented people. The challenge isn’t usually a lack of skill—it’s a lack of structured habits that...
If you’ve ever caught yourself rambling through a long menu presentation only to watch your customer’s eyes glaze over, you’ve entered the dreaded TMI Zone—Too Much Information. In today’s dealership environment, this is the fastest way to lose momentum, lose trust, and ultimately, lose a sale.
What if you could start selling F&I before your customer even sets foot in the finance office—without pushback, resistance, or the dreaded “I’m not interested”? For many dealerships, the F&I process begins far too late. By the time the customer is introduced to the F&I manager, they’ve already....
What if the secret to joining the top 1% of F&I managers isn't just talent—but routine? Every dealership has at least one F&I manager who gets by. They know the process, they can close a few deals, and their PVR might be "decent enough." But there's another level—one that only the elite reach...
Growth in automotive finance doesn't come from memorizing scripts—it comes from mastering realistic dealership scenarios. That’s what makes the video "11 Minutes of F&I Managers in Realistic Situations" a must-watch. It delivers authentic, high-impact guidance designed for the fast paced...
If you’ve spent any time in a dealership’s F&I office, chances are you’ve lived through a whirlwind of paperwork mishaps, product presentation fumbles, and awkward customer conversations. In a brilliant blend of comedy and uncomfortable truth, the video "11 Minutes of F&I Managers in Realistic...
"I'm not spending a penny over $500." Sound familiar? If you're in F&I, you've probably heard a version of this more times than you can count. Objections like these can be the biggest roadblock between a high-performing F&I office and missed revenue opportunities.
In the ever-evolving world of automotive finance, not all F&I managers are created equal. According to veteran trainer Gerry Gould, F&I professionals fall into three main categories: Needs Advantage, Takes Advantage, and Creates Advantage. Understanding where you fall on this spectrum can reveal...