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How To Sell Cars To Anyone

If you're asking yourself this question, you're not alone. Sales managers, F&I professionals, and GMs across the country are facing a similar challenge. Despite having solid leads and showroom activity, deals are stalling. The culprit? Outdated processes, weak engagement strategies, and inconsistent

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I’m Not Selling Enough Cars… What Should I Do?

It’s a common refrain in showrooms and sales meetings across the country. Car buyers are walking in better informed than ever, price-savvy, and more skeptical of traditional sales tactics. Sales managers and dealership teams feel the squeeze, stuck between internet-driven price wars and ever-rising

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How To Sell Cars Better Than 99% Of People

Every dealership knows the story. A customer walks in, interested and seemingly ready to buy. Yet, somewhere between the handshake and the proposal, the deal dies. The reason? Most salespeople rely on outdated tactics that fail to meet the expectations of today’s buyer.

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Are Dealerships a Scam? Debunking the Myths

If you’ve spent any time on social media, you’ve likely come across viral posts claiming that car dealerships are scams. Whether it’s a TikTok rant about finance markups or a Reddit thread warning against warranties, the perception that dealerships are out to deceive customers has gained traction.

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How To Get Ahead of 99% Of F&I Managers

Are you maximizing every opportunity to increase PVR and boost dealership revenue? Most F&I managers focus primarily on customers who are actively purchasing vehicles, missing a goldmine hidden in plain sight: the service department.

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How To Sell More GAP Insurance

Are you leaving money on the table by not maximizing your GAP insurance sales? Many F&I Managers unknowingly miss prime opportunities to boost PVR and better protect their customers. GAP insurance isn’t just another add-on—it’s an essential safety net for today’s car buyers, especially as vehicles b

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This One Trick Will Double Your PVR

Are customer objections killing your F&I close rate? You’re not alone. Many F&I managers struggle with smoothly handling objections, leading to lost sales and lower per-vehicle revenue (PVR). Every hesitation, every unanswered concern, and every objection left unresolved can result in thousands of d

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How to Handle “I’m Just Looking” in Car Sales

Every car salesperson has heard it: "I’m just looking." It’s a phrase that can immediately shut down a conversation and stall a sale before it even begins. But why do customers say it? More often than not, it’s a knee-jerk reaction—an automatic defense mechanism to avoid feeling pressured.

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Car Sales for Beginners: How to Succeed in 2025

Are you struggling to close deals or unsure how to start your automotive sales career? The car sales industry has evolved significantly, especially in 2025, with digital-first customers and increased competition. More than ever, success in automotive sales depends on understanding the modern buyer,

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