Blog

This blog unpacks three proven sales techniques to sell more cars, straight from the mind of F&I legend Gerry Gould. These aren’t recycled tips or generic advice. These are field-tested methods that turn browsers into buyers and average performers into dealership all-stars.

Still using outdated F&I word tracks that sound like a sales pitch? You’re not alone—but you might be losing deals because of it. Today’s buyers aren’t responding to the same old phrases and pressure tactics. They’re sharp, digitally overloaded, and attention-deficient. If your menu presentation...

In an era where customers are savvier and more skeptical than ever, traditional F&I presentations often fall short. What used to work in the past—flipping a paper menu and rattling off product benefits—isn’t enough to inspire today’s buyers. Customers want control. They want clarity...

The automotive retail world is changing fast—customers are walking into dealerships more informed, less patient, and digitally equipped. As an F&I Manager, your ability to deliver a sharp, tailored, and compliant menu presentation can be the difference between a missed opportunity and a record-setti

When a buyer reaches the F&I menu, the deal isn’t done—it’s where most deals start to fall apart. The menu presentation is more than a list of products. It’s a chance to build trust, showcase value, and increase PVR. But too often, F&I managers rush through it, overtalk the buyer, or unintentiona

Have you ever wondered why some F&I Managers consistently outperform others—closing more deals, earning customer trust, and boosting profits without using aggressive tactics? In today’s automotive landscape, finance and insurance (F&I) managers face greater challenges than ever before: skeptical bu

If you’ve ever sat across from a customer who shuts down the moment you start your pitch, you’re not alone. In today's fast-paced, information-rich marketplace, customers expect more than a polished script—they expect connection, transparency, and real value.

“I’m not selling enough cars… What should I do?” If that question keeps echoing in your head, you’re not alone—and you’re not failing. You’re facing one of the most common and fixable problems in today’s dealerships: performance plateaus caused by unclear processes, lack of mentorship, and an absen

Why do some F&I managers consistently outperform the rest? Why are some pulling $2,000+ PVR while others struggle to break $1,000? It doesn't come down to luck, geography, or even inventory. It comes down to how they work—specifically, how they approach efficiency, communication,