Blog

The New Way To Present The Darwin Menu

In an era where customers are savvier and more skeptical than ever, traditional F&I presentations often fall short. What used to work in the past—flipping a paper menu and rattling off product benefits—isn’t enough to inspire today’s buyers. Customers want control. They want clarity...

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F&I Menu Training - How To Present In 2025

The automotive retail world is changing fast—customers are walking into dealerships more informed, less patient, and digitally equipped. As an F&I Manager, your ability to deliver a sharp, tailored, and compliant menu presentation can be the difference between a missed opportunity and a record-setti

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F&I Rescue: The Final Menu Presentation (Episode 4)

When a buyer reaches the F&I menu, the deal isn’t done—it’s where most deals start to fall apart. The menu presentation is more than a list of products. It’s a chance to build trust, showcase value, and increase PVR. But too often, F&I managers rush through it, overtalk the buyer, or unintentiona

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F&I Rescue: Boost Trust, Transparency, and Product Penetration (Episode 3)

Have you ever wondered why some F&I Managers consistently outperform others—closing more deals, earning customer trust, and boosting profits without using aggressive tactics? In today’s automotive landscape, finance and insurance (F&I) managers face greater challenges than ever before: skeptical bu

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F&I Rescue: Mastering Early Engagement (Episode 2)

If you’ve ever sat across from a customer who shuts down the moment you start your pitch, you’re not alone. In today's fast-paced, information-rich marketplace, customers expect more than a polished script—they expect connection, transparency, and real value.

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F&I Rescue: Real Dealership Challenges Solved (Episode 1)

“I’m not selling enough cars… What should I do?” If that question keeps echoing in your head, you’re not alone—and you’re not failing. You’re facing one of the most common and fixable problems in today’s dealerships: performance plateaus caused by unclear processes, lack of mentorship, and an absen

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How To Sell More F&I Like The 1%

Why do some F&I managers consistently outperform the rest? Why are some pulling $2,000+ PVR while others struggle to break $1,000? It doesn't come down to luck, geography, or even inventory. It comes down to how they work—specifically, how they approach efficiency, communication,

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How To Sell Cars To Anyone

If you're asking yourself this question, you're not alone. Sales managers, F&I professionals, and GMs across the country are facing a similar challenge. Despite having solid leads and showroom activity, deals are stalling. The culprit? Outdated processes, weak engagement strategies, and inconsistent

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I’m Not Selling Enough Cars… What Should I Do?

It’s a common refrain in showrooms and sales meetings across the country. Car buyers are walking in better informed than ever, price-savvy, and more skeptical of traditional sales tactics. Sales managers and dealership teams feel the squeeze, stuck between internet-driven price wars and ever-rising

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