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The Finance and Insurance (F&I) department is the backbone of dealership profitability, but its challenges are evolving. Modern customers are more informed, with shorter attention spans and an increased reliance on online research. Gone are the days of lengthy pitches and traditional sales methods..

Are cash deals leaving you frustrated and impacting your bottom line? If you're an F&I manager, you're no stranger to the challenge: cash deals are notoriously perceived as “unprofitable.” The truth is, cash customers are an integral part of the business, and there’s untapped potential in every cash

You've likely experienced the frustration of facing cash deals day after day, knowing the potential profit is limited. The reality is that cash customers are a core part of the dealership landscape. They’re here to stay, but that doesn’t mean you can’t maximize your profit per vehicle retailed (PVR)

Boosting PVR goes beyond the basics. It’s about refining your approach with advanced, actionable techniques that yield measurable results. Product Prep’s F&I training program, led by industry expert Gerry Gould, equips automotive professionals with high-impact strategies specifically designed to ove

After five years as a sales consultant, Joe decided to skip the conventional path that would have required him to take on the role of F&I manager before advancing to a sales manager position. Instead, he directly pursued his goal of becoming a sales manager. This decision, though unconventional, led

The transition from sales to becoming an F&I manager can be challenging, but it can also be an incredibly rewarding journey. In this article, we will explore how DeShawn Wright, a new F&I manager, managed to overcome the hurdles in his first month. With valuable insights from his mentor, Gerry, this

Becoming a successful F&I manager involves more than just understanding finance and insurance products. It requires a comprehensive approach that includes personal attitude, professional development, and a commitment to the team. Wendy, who began her career in F&I and rose through the ranks to becom

Are you an F&I manager struggling to connect with customers and close more deals? Or maybe you're finding it hard to balance delivering essential information while building rapport. This comprehensive guide is designed to help you master the F&I presentation, whether you're new to the role or a seas

Have you ever faced a customer who tells you, "I'm on a budget" or "The payment is too high"? If you're in F&I (Finance and Insurance) sales, you've probably encountered this objection countless times. It's a challenge that many sales professionals struggle to overcome. However, what if I told you t