Blog

How To Sell More in F&I By Talking Less

If you’ve ever caught yourself rambling through a long menu presentation only to watch your customer’s eyes glaze over, you’ve entered the dreaded TMI Zone—Too Much Information. In today’s dealership environment, this is the fastest way to lose momentum, lose trust, and ultimately, lose a sale.

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How To Sell More F&I Before The Customer Walks In

What if you could start selling F&I before your customer even sets foot in the finance office—without pushback, resistance, or the dreaded “I’m not interested”? For many dealerships, the F&I process begins far too late. By the time the customer is introduced to the F&I manager, they’ve already....

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How You Can Become The Greatest F&I Manager In The World

What if the secret to joining the top 1% of F&I managers isn't just talent—but routine? Every dealership has at least one F&I manager who gets by. They know the process, they can close a few deals, and their PVR might be "decent enough." But there's another level—one that only the elite reach...

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Master These 10 Habits To Become A Top F&I Manager

Growth in automotive finance doesn't come from memorizing scripts—it comes from mastering realistic dealership scenarios. That’s what makes the video "11 Minutes of F&I Managers in Realistic Situations" a must-watch. It delivers authentic, high-impact guidance designed for the fast paced...

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How F&I Managers Handle Difficult Scenarios

If you’ve spent any time in a dealership’s F&I office, chances are you’ve lived through a whirlwind of paperwork mishaps, product presentation fumbles, and awkward customer conversations. In a brilliant blend of comedy and uncomfortable truth, the video "11 Minutes of F&I Managers in Realistic...

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Different Types of F&I Objections

"I'm not spending a penny over $500." Sound familiar? If you're in F&I, you've probably heard a version of this more times than you can count. Objections like these can be the biggest roadblock between a high-performing F&I office and missed revenue opportunities.

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Which Type of F&I Manager Are You?

In the ever-evolving world of automotive finance, not all F&I managers are created equal. According to veteran trainer Gerry Gould, F&I professionals fall into three main categories: Needs Advantage, Takes Advantage, and Creates Advantage. Understanding where you fall on this spectrum can reveal...

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How To Sell More F&I Without Selling

What if you could increase your F&I penetration and boost PVR—without ever feeling like you’re ‘selling’? That question keeps many F&I managers up at night. In an industry where pressure-packed pitches were once the norm, today's top performers are moving in a radically different direction: selling

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How to Present the F&I Menu and Handle Objections In 2025

Are your F&I managers prepared to confidently present the menu and overcome objections in 2025's highly competitive market?

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