Product Prep | Automotive Sales, F&I & Compliance Training
Choose Your Path

Three core programs. One goal: better performance.

Whether you're selling cars, moving into F&I, or already behind the desk, Product Prep has a path built for where you are now.

F&I certification program
For Sales → F&I

F&I Certification

A structured path for automotive salespeople ready to become F&I managers and perform once they get there.

  • 12-phase F&I Certification Program
  • Official certification plaque
  • Job assistance and placement
  • Biweekly live training + community access
Become F&I Certified →
Automotive Sales Certification Program
For Automotive Sales

Automotive Sales Certification

Build the fundamentals, process, confidence, and advanced selling skills needed to perform at a higher level on the showroom floor.

  • 10-phase Automotive Sales Certification Program
  • 100+ automotive sales training courses
  • Job assistance and placement
  • Live webinars + salesperson community
Get Sales Certified →
2025 Dealer's Choice Awards
Dealers Choice Platinum AwardPlatinum — F&I Training
Dealers Choice Gold AwardGold — Car Sales Training
Trusted by automotive professionals and dealerships nationwide
Route 22 Honda
Van Horn
Nissan City Port Chester
Laurel Auto Group
Toyota Universe
Bayside
Hyundai City
Metro Honda
Porsche White Plains
Nissan City Red Bank
Genesis White Plains
Avondale Toyota
Mercedes-Benz New Rochelle
Speedcraft
Bronx Honda
Dealership Compliance

Training that protects the whole dealership.

Product Prep also powers compliance training for dealership employees, managers, and industry professionals.

FRAT

Federal Regulation Automotive Training for dealer executives, sales teams, operations staff, compliance officers, and essential employees.

  • Safeguards Rule, Red Flags, OFAC, ECOA, FCRA and more
  • Track training status and employee completion
  • Role-based compliance training across departments
Explore FRAT →

Compliance Prep

A Product Prep + AFIP compliance platform built to deliver automotive compliance education, resources, coaching, and certification.

  • State and federal compliance training
  • Live compliance coaching with AFIP
  • Resources, management development, and AFIP certification
Explore Compliance Prep →
Why Product Prep

More than a course library.

Training, live interaction, accountability, and career development all live inside one automotive-focused platform.

Live Coaching

Interactive coaching gives people a place to ask questions, test word tracks, and get immediate feedback.

Deep Course Libraries

Hundreds of courses and sessions across sales, finance, management, and compliance.

Progress Tracking

Monitor development, completion, accountability, and progress in one place.

Automotive Community

Learn alongside working automotive professionals who share real situations, feedback, and strategies.

Career + Compliance

Certification, job assistance, dealership development, and compliance solutions beyond basic training.

Gerry Gould, automotive F&I trainer
Meet Your Coach

Gerry Gould

Gerry brings more than 30 years of automotive sales, management, F&I, and training experience to Product Prep. His career includes dealership ownership, front-end management, training and development, and serving as Florida's Regional F&I Director for AutoNation.

He has trained and coached thousands of automotive professionals and managers, developed Sales and F&I Management programs, and spoken at industry conferences. Product Prep brings that experience into live coaching, structured learning, and practical training that can be applied inside a dealership.

30+ YearsAutomotive experience
ThousandsProfessionals trained
LiveInteractive coaching
Learn From Gerry →

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Not sure which Product Prep program fits?

See every path side by side, or talk with Product Prep about the right training for you or your dealership.