Attend our FIRST EVER Straight Talk Session!!!

The Product Prep platform offers your dealership direct access to top industry knowledge with live coaching from industry experts and hundreds of course catalogues. Get your team selling more today! We make it easy.

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  • Full course catalogues
  • Sales and finance tracks
  • Live monthly coaching from Gerry Gould
Unlimited users. $500/month. Start for free today.


Gerry Gould, President

Gerry has 30 years in the business - including Regional F&I Director for AutoNation and has trained and coached thousands of automotive professionals and managers. Through the years Gerry has spoken at and held numerous workshops for groups and conferences related to automotive front-end operations. He has also crafted several Sales, Sales and F&I Management training programs and published numerous articles in industry journals.