Sections
1. Introduction
2. Presenting a Cash Menu
3. How To Sell Service Contracts To Cash Buyers
4. How To Make Cash Customers See Value in a Service Plan
5. How To Handle Low-Patience Cash Buyers
6. The Mindset For Handling Objections From Cash Customers
7. Should You Offer Discounted Products For Cash Buyers
8. Building Value with Proper Timing
9. Proper Timing Tips
10. The Advantages of Dealership's Service Department
11. Coming Next: Bundle Product Strategies
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