Get certified, sharpen your sales process, train live with Gerry, and build the skills to become a top-performing automotive salesperson.
A complete automotive sales training system with a 10-phase certification path, live coaching, community support, and 100+ training videos designed to help you sell more cars.
Get help finding and landing an automotive sales role when you need it.
Follow a structured pathway from showroom fundamentals through customer conversations, vehicle selection, trade appraisals, leasing, purchase options, and final certification.
Join Gerry live twice per month for sales training, Q&A, and coaching.
A step-by-step sales process that takes you from showroom fundamentals through customer needs, walkarounds, trade appraisals, leasing, purchase options, and certification.
Build the mindset, terminology, trust, metrics, and sales process you need to succeed on the showroom floor.
Master first impressions across the lot, phone, and online leads while improving CRM use, prospecting, and follow-up.
Uncover each customer's value drivers with better questions, active listening, and a deeper understanding of what matters most.
Match customers with the right vehicle and use a structured walkaround and test drive to build desire, credibility, and momentum.
Use the dealership itself to build trust by showcasing service, parts, awards, people, and the value of buying from your store.
Turn the trade-in into a trust-building conversation by inspecting the vehicle with the customer and clearly explaining the appraisal process.
Understand lease terminology, payment basics, benefits, objections, and how to present leasing as the right option for more customers.
Present cash, finance, and lease options clearly, explain the numbers, address concerns, and guide the conversation toward the close.
Learn how to execute the three-point turnover, transfer trust to F&I, set expectations, and create a smoother handoff for the customer.
Bring the full sales process together, stay engaged with today's digital buyer, use your CRM consistently, and complete your certification.
Get certified, sharpen your sales process, and keep improving with live training, coaching, community support, and job assistance.
Hear from automotive professionals who have trained with Product Prep and sharpened their skills.
“Product Prep puts out phenomenal advice. They're a really good company.”
“Gerry has excellent people skills and the ability to motivate others. He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”
“There's an abundance of information with Product Prep and Gerry Gould.”
“Thank you for the course and all that I was able to learn. Your program brought to light so many ways to speak to customers and how to look at the industry in a fun way. Thanks for the humor and all the lessons. It's been about 8 years since being in a manager role in the car industry and I'm looking forward to getting back into it. Have my second interview with Audi South Orlando later today for a sales associate role.”
“I will be using this prep daily. I already applied and realized I have much to learn/practice. Appreciate the knowledge you and Gerry put together. I will be watching everyday and rehearsing until I cant get it wrong.”
“I wanted to say thank you very much. I have been doing F&I for about 12 years and you have taught me ways to look at things that I have never seen or thought about before. One close that I have used a lot is the base payment divided by 30 days and then add what the service contract costs divided by 30 days. That's a killer close and it's been working well for me. Thank you again.”
Track your training, quiz scores, course progress, and certification journey in one place.
Choose monthly or annual access to the same complete Automotive Sales Certification Program.
Yes. Upon completion, you are mailed an Automotive Sales Certification plaque. Product Prep also offers job assistance to help you land an automotive sales position.
10 structured learning phases, integrated platform organization, official certification after passing the Master Test at 80%+, biweekly live webinars with Gerry Gould, a community of top automotive sales professionals, 100+ sales training videos, and job-placement assistance if needed. View syllabus.
The program includes 10 certification phases plus 100+ automotive sales training courses that progress from the basics to advanced selling strategies, Sales and Compliance training, and recordings of the live webinars.
$99 per month or $594 per year.
Yes. Product Prep offers 1-on-1 training with Gerry Gould. Book a call.
Facebook. You will receive an invite to the group upon enrollment.
Zoom.
Product Prep also offers Gerry Gould 1-on-1 dealership training, FRAT dealership compliance training, and Compliance Prep with AFIP.
Yes. Product Prep offers dealership-wide training with Gerry Gould. Book a call.
Book a call, call 888-773-7234, or email info@prodprep.com.
