Live Expert Coaching
Learn directly from working automotive trainers and ask questions about real dealership scenarios.
ABOUT PRODUCT PREP
BETTER TRAINING.BETTER DEALERSHIPPERFORMANCE.
Product Prep equips automotive professionals with real-world training, certification, live coaching, AI-powered practice, and the tools to keep getting better.
Dealer's Choice 2025Award-winning F&I and automotive sales training
300+Dealerships nationwide
1,000+Automotive professionals
1,000+F&I Managers
TRUSTED BY DEALERSHIPS NATIONWIDE
WHY WE EXIST
Courses don't close deals. Prepared people do.
Product Prep was built for what happens after the lesson: handling objections, delivering stronger presentations, and performing with confidence when a customer is in front of you.
OUR PERFORMANCE PROMISEIncrease Performance. Guaranteed.
Explore Our Programs
TRAIN WITH PURPOSE
01 LEARN
02 PRACTICE
03 PERFORM
F&I CERTIFICATION GUARANTEEOutperform the average F&I manager. Guaranteed.
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The Product Prep Difference
Designed for more than watching videos.
An all-in-one training experience built around what automotive professionals need to learn, practice, and improve.
AI Pitch Practice
Practice your delivery, get structured feedback, and discover where your process needs work.
Deep Course Libraries
Training across sales, F&I, leadership, and compliance from fundamentals to advanced strategies.
Clear Learning Paths
Certification phases, progress tracking, and accountability help make development repeatable.
Who We Help
A training path for your next move.
Whether you are entering the business, pursuing a promotion, or already leading performance, we have a program built for your stage.
Automotive SalespeopleSell with confidence
Build the skills and process to perform on the showroom floor.
Explore Sales Certification
Future F&I Managers
Current F&I ManagersElevate your F&I performance
Get advanced training, live coaching, and practical tools to improve.
Explore Product Prep LiveBEYOND SALES & F&I
Compliance belongs in the training conversation.
Product Prep supports dealership-wide compliance education alongside its sales and finance programs.
- FRAT: Federal Regulation Automotive Training for dealership teams.
- Compliance Prep: State and federal compliance learning in collaboration with AFIP.
RECOGNIZED TRAINING
Backed by real industry recognition.
Product Prep received two 2025 Dealer's Choice Awards, including Platinum for F&I Training and Gold for Car Sales Training.
PlatinumF&I Training
GoldCar Sales Training
MEET YOUR COACHMeet Gerry Gould
40+ years of experience. One passion for developing people.
Gerry Gould brings decades of sales, dealership management, F&I leadership, and hands-on training experience to Product Prep. Today, he helps automotive professionals build the skills and confidence to perform at a higher level.
40+ YearsAutomotive experience
ThousandsProfessionals trained
LiveInteractive coaching
Find the right path to better performance.
Explore the programs, or talk with our team about training for yourself or your dealership.