Get 100+ hours of F&I training, biweekly live coaching with Gerry Gould, AI pitch feedback, and a community of top F&I managers built to help you sell more products and grow backend profit.
Train on demand, learn live with Gerry, practice your pitch, and stay connected to a community built to improve F&I performance.
Upload your pitch, get AI feedback, and track your improvement.
Train on demand with Product Prep’s core F&I library, from fundamentals through advanced presentations, objections, and closes.
Strengthen the sales fundamentals that improve customer conversations before and during the F&I process.
See the income impact of the guaranteed +$300 PVR increase, plus what +$500 and +$1,000 PVR would mean under the same pay-plan assumptions.
On-demand training, live coaching, certification, community, and support built to help you sell more F&I.
Access the core F&I training library covering fundamentals, product knowledge, presentations, objections, and closing strategies.
Build stronger front-end sales fundamentals that improve customer conversations before the F&I office.
Reinforce dealership compliance fundamentals alongside your F&I development.
Join Gerry live twice per month for practical F&I training you can apply immediately.
Bring questions to each live session and get direct answers after the training.
Join an active community of top F&I managers from across the country who help each other improve.
Upload audio or video practice pitches and get structured feedback on the way you present F&I.
Get AI-powered scoring and coaching inspired by Gerry’s training principles so you know exactly where to improve.
Start with a structured onboarding experience so you know exactly how to use the program.
Stay on track with a training system designed to keep your development moving.
Track your training progress, scores, and development inside the Product Prep platform.
Use the on-demand library around your schedule while staying connected to live support.
Get certified, land your F&I role with job assistance, and continue training with us after you're hired.
Hear from F&I managers and GMs using Product Prep to sharpen their skills, increase production, and sell more F&I.
“Product Prep puts out phenomenal advice. They're a really good company.”
“Gerry has excellent people skills and the ability to motivate others. He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”
“This company does not disappoint. First class training and support all the way. It is informative, succinct and fulfils my training requirements.”
“Thank you for the course and all that I was able to learn. Your program brought to light so many ways to speak to customers and how to look at the industry in a fun way. Thanks for the humor and all the lessons. It's been about 8 years since being in a manager role in the car industry and I'm looking forward to getting back into it. Have my second interview with Audi South Orlando later today for a sales associate role.”
“I will be using this prep daily. I already applied and realized I have much to learn/practice. Appreciate the knowledge you and Gerry put together. I will be watching everyday and rehearsing until I cant get it wrong.”
“I wanted to say thank you very much. I have been doing F&I for about 12 years and you have taught me ways to look at things that I have never seen or thought about before. One close that I have used a lot is the base payment divided by 30 days and then add what the service contract costs divided by 30 days. That's a killer close and it's been working well for me. Thank you again.”
Upload your pitch, get graded by AI, and track your progress as you improve.
Upload your F&I pitch and get AI feedback from a virtual Gerry.
Same principles. A smarter way to practice.
Submit your F&I pitch (audio or video) and let AI Gerry review it.
“Nice job! You built value well and handled the objection with confidence. Let’s tighten up the close and be a bit more specific on product benefits.”
Your training, scores, progress, and certification journey in one place.
Choose monthly or annual access to the same Product Prep Live training platform.
Product Prep Live is built for current F&I managers who want to sharpen their skills, increase PVR, and improve backend performance.
Access to 100+ hours of training, biweekly live webinars with Gerry Gould and Q&A, an active F&I Manager community, and AI pitch practice with AI Gerry grading.
The program includes 18 F&I-specific training courses plus 2 bonus courses covering sales fundamentals and compliance. The training starts with the basics and works up to closing strategies designed to increase PVR.
$149 per month or $983 per year.
Yes. Product Prep offers 1-on-1 training with Gerry Gould separately from Product Prep Live.
Facebook. You receive an invitation to the group when you enroll.
Zoom.
Product Prep also offers Gerry Gould 1-on-1 dealership training, FRAT dealership compliance training, and Compliance Prep with AFIP.
Yes. Product Prep offers separate dealership training with Gerry Gould for full teams.
Call 888-773-7234 or email info@prodprep.com.
