Combined Document
Become the Best Salesperson in the Dealership
Get the #1 Automotive Sales Certification That Transforms Salespeople into Top Earners

Monthly Plan

$99

Per Month

  • Total Cost: $99 / Month
  • Automotive Sales Certification Program
  • (View Syllabus)
  • Job Assistance and Placement
  • Automotive Sales Certification Plaque
  • 2 Live Training Sessions / Month (With Gerry Gould and Time For Q&A)
  • Full Access To 100+ Course Library
  • VIP Onboarding Experience
  • Streamlined Accountability
  • Advanced Progress Tracking
  • Learn at your own pace
  • Join community group of Top Salespeople
  •  Annual Access (Monthly Access)
  •  Save 50% (Full Price)

Annual Plan

$594

Per Year (50% Off)

  • Total Cost: $594  50% Off Per Year
  • Automotive Sales Certification Program
  • (View Syllabus)
  • Automotive Sales Certification Plaque
  • Job Assistance and Placement
  • 2 Live Training Sessions / Month (With Gerry Gould and Time For Q&A)
  • Full Access To 100+ Course Library
  • VIP Onboarding Experience
  • Streamlined Accountability
  • Advanced Progress Tracking
  • Learn at your own pace
  • Join community group of Top Salespeople
  • Annual Access
  • Save 50%
Dealer's Choice Awards 2025 Winners
Gold Award – Car Sales Training
Gold – Car Sales Training
Platinum Award – F&I Training
Platinum – F&I Training

What @RussFlipsWhips Says About Us

@RussFlipsWhips, Top Automotive Influencer
Over 1 Million Followers
Join the 300+ Dealerships And 1000+ Car Salespeople With Product Prep

"Product Prep puts out phenomenal advice. They're a really good company."

Ivan Then
@RussFlipsWhips, Top Automotive Influencer
Over 1 Million Followers

Dealership Plan

Contact Us

Contact us for custom pricing tailored to your dealership's needs.

Join the 300+ Dealerships And 1000+ Car Salespeople With Product Prep

As Seen On

Increase Cars Sold Per Month, Guaranteed

The #1 Certification & Training For Car Salespeople

300+ Dealerships

Using Product Prep

1,000+

Car Salespeople Sold More Cars

Monthly Plan

$99

Per Month

  • Total Cost: $99 / Month
  • Automotive Sales Certification Program
  • (View Syllabus)
  • Job Assistance and Placement
  • Automotive Sales Certification Plaque
  • 2 Live Training Sessions / Month (With Gerry Gould and Time For Q&A)
  • Full Access To 100+ Course Library
  • VIP Onboarding Experience
  • Streamlined Accountability
  • Advanced Progress Tracking
  • Learn at your own pace
  • Join community group of Top Salespeople
  •  Annual Access (Monthly Access)
  •  Save 50% (Full Price)

Annual Plan

$594

Per Year (50% Off)

  • Total Cost: $594  50% Off Per Year
  • Automotive Sales Certification Program
  • (View Syllabus)
  • Automotive Sales Certification Plaque
  • Job Assistance and Placement
  • 2 Live Training Sessions / Month (With Gerry Gould and Time For Q&A)
  • Full Access To 100+ Course Library
  • VIP Onboarding Experience
  • Streamlined Accountability
  • Advanced Progress Tracking
  • Learn at your own pace
  • Join community group of Top Salespeople
  • Annual Access
  • Save 50%
We Guarantee You Will Sell More Cars Per Month
What Comes With Your Automotive Sales Certification Program
Community of Top Salespeople
Community of Top F&I Managers
Join a community of over 100 of the top Salespeople in the country. Warning: this is a very active community and everyone helps and motivates one another to improve as Salespeople.
10 Pathways To Automotive Sales Certification
Automotive Sales Certification Example
10 structured learning phases aligned with all core Automotive Sales topics, Integrated platform organization - all training categorized by phase, and Official diploma and certificate signed by Gerry Gould upon passing the Master Test (80%+). Plus, job placement if needed.
Biweekly Live Sales Training (With Q&A)
Gerry Gould Live F&I Training
With over 40 years of experience, Gerry Gould is the #1 Automotive Sales and F&I Trainer in the Nation. Join Gerry LIVE twice per month and learn the skills that will increase your income, sales, and skills.
Join Over 300+ Other Dealerships Using Our Training

"There's an abundance of information with Product Prep and Gerry Gould"

Ivan Then
Ivan Then, Bronx Honda
Finance Manager

Certification With Car Sales Expert Gerry Gould

Gerry Gould
Gerry has 30 years in the business - and has trained and coached thousands of automotive professionals and managers.
F&I Training Gif

Start Your Automotive Sales Certification

Access our Product Prep platform and gain access to countless hours of content and live training specifically designed to help you become Automotive Sales Certified and earn MORE.

“Gerry has excellent people skills and the ability to motivate others. He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”

Steve Martell

Steve Martell

Gerry Gould
Meet Your Coach Gerry Gould With over 30+ years of invaluable automotive sales and management expertise, Gerry stands as a well-regarded leader in the industry. His journey began at Fitzgerald Hicks Dodge in Salem, NH, where he sharpened his skills as a sales consultant in a dealership led by his father, the general manager. Setting out on entrepreneurial ventures, Gerry and his father later opened Gould Auto Sales, an independent pre-owned dealership in Lawrence, MA, leaving an indelible mark on the automotive landscape. Following the sale of Gould Auto Sales, Gerry made his mark at Ira Oldsmobile-Toyota in Danvers, MA, swiftly ascending through various front-end management positions. In 1996, Gerry brought his wealth of knowledge and experience to David Lewis & Associates, dedicating himself to the training and development of others. His success at David Lewis & Associates paved the way for a new chapter in Florida, where he assumed the role of Florida's Regional F&I Director for AutoNation, the nation's largest automotive retailer, until 2009. Gerry's passion for elevating F&I performance and development led him to become the Director of Training for United Development Systems. Throughout his illustrious career, Gerry has been a sought-after speaker and workshop leader at conferences, sharing insights on automotive front-end operations. He has also crafted comprehensive Sales and F&I Management training programs and contributed extensively to industry journals. Now, Gerry brings his unparalleled expertise to empower US car dealership owners. Join forces with Gerry to revolutionize your skills and propel you to new levels of success – where experience, knowledge, and innovation join together for exceptional results.
World's #1 Automotive Sales Coach

"They've taught me all the rules and regulations of the business"

Andrew
Andrew, Cavallaro-Neubauer Chevrolet
Finance Manager
Still Got Some Questions?
Does Product Prep offer Automotive Sales Certification?
Yes, upon completion you are mailed a plaque with your Automotive Sales Certificate. We also offer job assistance to help land you an Automotive Sales position.
What do I get with Product Prep's Automotive Sales Certification Program?

You will receive:

  1. 10 structured learning phases aligned with all core automotive sales topics (View Syllabus)
  2. Integrated platform organization – all training categorized by phase
  3. Official diploma and certificate signed by Gerry Gould upon passing the Master Test with a score of 80% or higher
  4. Biweekly LIVE Webinars with Gerry Gould for Q&A and 1-on-1 Coaching
  5. Community of Top Automotive Sales Professionals
  6. 100+ Automotive Sales Training Videos
  7. Job placement assistance if needed
What courses come with Product Prep's Automotive Sales Certification Program?
There are 10 Phases for the Automotive Sales Certification Program (seen in picture below). In addition, you'll receive over 100+ Automotive Sales training courses that start at the basics and work their way up to advanced selling strategies that will increase your performance and income. Plus, a course in Sales and Compliance. Followed by all our live webinars in chronological order, so you never miss a lesson, even if you miss a biweekly live webinar. (View Syllabus)
How much is Product Prep's Automotive Sales Certification Program?
$99 per month or $594 per year.
Can I get 1-on-1 training with Gerry Gould?
Yes, you can. We offer 1-on-1 training with Gerry Gould. Click here to book a call and learn more.
Where is the Automotive Sales group hosted?
Facebook. You will receive an invite to the group upon enrollment.
Where are the live webinars hosted?
Zoom, which is 100% free and you can sign up here.
What else does Product Prep offer besides an Automotive Sales Certification Program?

Product Prep Offers:

  1. Gerry Gould 1-on-1 Dealership Training. Click here to book a call and learn more.
  2. FRAT, dealership compliance training for all positions. Learn more.
  3. Compliance Prep with AFIP. Learn more.
Can Gerry Gould train my whole dealership?
Yes, he can. We offer dealership-wide training with Gerry Gould. Click here to book a call and learn more.
How can I contact Product Prep? I have more questions.
Click here to book a call and learn more. You can call or email us by looking below.