Get your team sales-focused with Product Prep! Our system guides each team member through the appropriate initial courses and reports their progress and ongoing participation for accountability. We've made comprehensive and effective sales training as easy as 1, 2, 3!


Upload Your Team

Create your team list excel file and upload it to the system.


Assign the Path

With hundreds of courses to choose from, you can assign various sales training paths you'd like your employees to complete and when you'd like them completed by.


Monitor the Progress

Monitor your employees' progress and easily see which courses have been completed, which ones are in progress, and which ones haven't been started yet. You can also nudge employees to take a course by sending an email reminder to keep them on track.

Get Started for FREE Today!

What's Included?

  • Basic and Advanced Courses
  • Sales and Finance Tracks
  • Product Knowledge Courses
  • Live Interactive Coaching
  • Automated Management and Reporting Dashboard

Plus, Training with Gerry Gould!

Gerry has 30 years in the business - including Regional F&I Director for AutoNation and has trained and coached thousands of automotive professionals and managers.

Gerry Gould


Gerry has over three decades of automotive sales, and management experience. He began his automotive career as a sales consultant at Fitzgerald Hicks Dodge in Salem, NH where his father was the general manager. Soon after, Gerry and his father opened Gould Auto Sales as an independent pre-owned dealership in Lawrence, MA which they later sold. After the sale, Gerry was hired at Ira Oldsmobile-Toyota in Danvers, MA as a sales consultant where he swiftly moved through the ranks of virtually all front-end management positions. In 1996 Gerry joined the team of David Lewis & Associates where he dedicated his knowledge and experience to training others. Following a successful tenure with David Lewis & Associates he relocated to Florida in 2002 where he held the position of Florida's Regional F&I Director for AutoNation the nation's largest automotive retailer until 2009 when he accepted the position of Director of Training for United Development Systems, a well-established general agent focused on F&I performance and development. Through the years Gerry has spoken at and held numerous workshops for groups and conferences related to automotive front-end operations. He has also crafted several Sales, Sales and F&I Management training programs and published numerous articles in industry journals.