Product Prep Live Partnered with Gerry Gould

What is Product Prep Live

Product Prep Live is a collaboration between Gerry Gould and Product Prep to deliver interactive live coaching/training directly to Automotive Sales, Sales Management and Financial Services Staff. Selling more cars and ensuring best practices requires more than prerecorded content and outdated software. Live targeted training, Coaching amongst peers and industry evolving best practices put into real life situations is a proven

model to deliver results. Our cutting edge technology and Gerry’s unparalleled content and processes is the recourse that will advance Automotive Professionals to their full potential. Weekly Live Sessions are available to all dealer employees and on demand sessions will provide detailed Theory as well as application of learned tactics. Our system is home to countless resources that Gerry provides to each student.

Live Interactive Coaching

  • Coaching Automotive Professionals is a passion for Gerry Gould and Live in person interaction is the only way to succeed.
  • Gerry’s coaching allows learners to experiment with different strategies and word tracks and get immediate feedback and suggestions on how to improve effectiveness.
  • Prerecorded paths can give learners a foundation for information but do not provide an outlet to test that information, which is why Product Prep delivers both for a total solution.
  • Motivation, Direction and Process is a direct effect for all learners

Weekly Live Compliance Coaching with AFIP

  • Live Lessons in theory and application of industry best practices in a designated schedule over 52 weeks for Sales Staff, Sales Managers and Financial Services Managers.
  • On Demand live training for new employees or additional learning
  • Reduced cost of training and elimination of excess turnover costs with time and resources investment of staff members
  • Each Lesson provides live recording playback for additional learning
  • Certification autogenerated with a score over 80% for accountability and engagement
  • User activity reports, course coaching and smart technology

Pricing and Commitment

$ 599 per month

Unlimited Users
(per rooftop)

Discovering a Customers True Wants & Needs
Initiation of the Financial Services Process

Test Drive Product Prep Live for Free

every new registration receives immediate access


Webinar Series Schedule

GG&A Premium - Sales Associate


clock icon Aug 11, 2020 - 10:00 AM or 12:00 PM

Discovering a Customers True Wants & Needs

price iconPrice: $39
clock icon Sep 04, 2020 - 10:00 AM or 12:00 PM

Assist in Selecting the Right Vehicle

price iconPrice: $39
clock icon Oct 06, 2020 - 10:00 AM or 12:00 PM

Academy Award Presentation & Demonstration

price iconPrice: $39
clock icon Nov 03, 2020 - 10:00 AM or 12:00 PM

Presenting Purchase Options

price iconPrice: $39
clock icon Dec 04, 2020 - 10:00 AM or 12:00 PM

Addressing Customers Concerns

price iconPrice: $39

GG&A Premium - Sales Manager


clock icon Aug 13, 2020 - 10:00 AM or 12:00 PM

Initiation of the Financial Services Process

price iconPrice: $59
clock icon Sep 03, 2020 - 10:00 AM or 12:00 PM

The Fundamentals of “Desking” Deal

price iconPrice: $59
clock icon Oct 08, 2020 - 09:00 AM or 11:00 AM

Addressing Customers Concerns

price iconPrice: $59
clock icon Nov 05, 2020 - 10:00 AM or 12:00 PM

Keys to Leasing

price iconPrice: $59
clock icon Dec 03, 2020 - 09:00 AM or 01:00 PM

Hiring and Onboarding

price iconPrice: $59

GG&A Premium - Financial Services Manager


clock icon Aug 13, 2020 - 10:00 AM or 12:00 PM

Initiation of the Financial Services Process

price iconPrice: $59
clock icon Sep 03, 2020 - 10:00 AM or 12:00 PM

The Fundamentals of “Desking” Deal

price iconPrice: $59
clock icon Oct 08, 2020 - 10:00 AM or 12:00 PM

Winning Over Your Customer

price iconPrice: $59
clock icon Nov 05, 2020 - 10:00 AM or 12:00 PM

Keys to Leasing

price iconPrice: $59
clock icon Dec 03, 2020 - 10:00 AM or 12:00 PM

Addressing Customers Concerns

price iconPrice: $59

Live Remote Workshops

Auto Sales 2020
$149

4 Day/60 Minute Sessions

Per Individual
Financial Services Manager 2020
$249

4 Day/90Minute Sessions

Per Individual
Sales Manager 2020
$249

4 Day/90 Minute Sessions

Per Individual

Gerry Gould

Gerry Goul

President

Gerry has over three decades of automotive sales, and management experience. He began his automotive career as a sales consultant at Fitzgerald Hicks Dodge in Salem, NH where his father was the general manager. Soon after, Gerry and his father opened Gould Auto Sales as an independent pre-owned dealership in Lawrence, MA which they later sold. After the sale, Gerry was hired at Ira Oldsmobile-Toyota in Danvers, MA as a sales consultant where he swiftly moved through the ranks of virtually all front-end management positions. In 1996 Gerry joined the team of David Lewis & Associates where he dedicated his knowledge and experience to training others. Following a successful tenure with David Lewis & Associates he relocated to Florida in 2002 where he held the position of Florida's Regional F&I Director for AutoNation the nation's largest automotive retailer until 2009 when he accepted the position of Director of Training for United Development Systems, a well-established general agent focused on F&I performance and development. Through the years Gerry has spoken at and held numerous workshops for groups and conferences related to automotive front-end operations. He has also crafted several Sales, Sales and F&I Management training programs and published numerous articles in industry journals.