Attend our FIRST EVER Straight Talk Session!!!

Navigating the current market has become a struggle for all auto dealerships, with many wondering how they can continue to generate substantial income. Join the conversation with Product Prep and host Gerry Gould this Friday to learn how YOU can maximize the 'Tools of the Trade' and keep product sales up!
Friday, September 16th, 2022. 11:00AM EST.

TELL ME MORE.

  • How to increase your PVR/PRU with common tools
  • How to engage customer and influence them to buy more
  • How to utilize evidence manuals and props in product sales

Gerry has over three decades of automotive sales, and management experience. He held the  position of Florida's Regional F&I Director for AutoNation, the nation's largest automotive retailer. He then went on to accept the position of Director of Training for United Development Systems, a well-established general agent focused on F&I performance and development. Through the years Gerry has spoken at conferences related to automotive front-end operations, crafted several Sales, Sales and F&I Management training programs, and published numerous articles in industry journals. 

Gerry Gould's Full Bio:

Gerry has over three decades of automotive sales, and management experience. He began his automotive career as a sales consultant at Fitzgerald Hicks Dodge in Salem, NH where his father was the general manager. Soon after, Gerry and his father opened Gould Auto Sales as an independent pre-owned dealership in Lawrence, MA which they later sold. After the sale, Gerry was hired at Ira Oldsmobile-Toyota in Danvers, MA as a sales consultant where he swiftly moved through the ranks of virtually all front-end management positions. In 1996 Gerry joined the team of David Lewis & Associates where he dedicated his knowledge and experience to training others. Following a successful tenure with David Lewis & Associates he relocated to Florida in 2002 where he held the position of Florida's Regional F&I Director for AutoNation the nation's largest automotive retailer until 2009 when he accepted the position of Director of Training for United Development Systems, a well-established general agent focused on F&I performance and development. Through the years Gerry has spoken at and held numerous workshops for groups and conferences related to automotive front-end operations. He has also crafted several Sales, Sales and F&I Management training programs and published numerous articles in industry journals.