Free Case Study: How Ashley Doubled Her Salary to $255,000 in 67 days
Join the 30+ Dealerships That Have Made Over $40m+ With Product Prep
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As Seen In

We Guarantee Your Sales Will Increase By 25%

Dealerships Using Our Services

Dealerships Using Our Services

Andrew, Cavallaro-Neubauer Chevrolet Finance Manager
Ivan Then, Bronx Honda Finance Manager
Impactful Results

Learn From The Best, Get Results Like The Rest

30+ Dealerships

Using Product Prep

$40,000,000+

Generated In Sales

Product Prep Features

Product Prep Skyrockets Revenue, But How?

Dynamic Live Training
Dynamic Live Training
Extensive Course Library
Extensive Course Library
Tailored Employee Development
Tailored Employee Development
Streamlined Accountability
Streamlined Accountability
VIP Onboarding Experience
VIP Onboarding Experience
Comprehensive Compliance Education
Comprehensive Compliance Education
Guided Compliance Coaching
Guided Compliance Coaching
Certification Excellence
Certification Excellence

We Guarantee Sales Your Will Increase By 25%

How Product Prep Increases Sales By 25%
How Product Prep Increases Sales By 25%
1
Upload Your Team
Upload Your Team
Create your team list excel file and upload the file to the training system.
2
Assign The Path
Assign The Path
With hundreds of courses to choose from, you can assign various sales training paths you'd like your employees to complete and when you'd like them completed by.
3
Monitor Progress
Monitor Progress
Easily see how employees are progressing through courses. You can also nudge employees to take a course by sending an email reminder to keep them on track.
✓ Get Qualified, Compliant & Certified

Join Over 300 Other Dealerships Using Our Training

Training With Gerry Gould

"There's an abundance of information with Product Prep and Gerry Gould"

Ivan Then
Ivan Then, Bronx Honda
Finance Manager

Training With Gerry Gould

Gerry Gould
Gerry has 30 years in the business - including Regional F&I Director for AutoNation and has trained and coached thousands of automotive professionals and managers.
As Seen In

As Seen In

“Gerry has excellent people skills and the ability to motivate others. He trained me for my first management position as business manager in the mid 90s. I continue to use those skills in my current position in national marketing.”

Steve Martell

Meet Gerry Gould
Gerry Gould
Meet Gerry Gould With over 30+ years of invaluable automotive sales and management expertise, Gerry stands as a well-regarded leader in the industry. His journey began at Fitzgerald Hicks Dodge in Salem, NH, where he sharpened his skills as a sales consultant in a dealership led by his father, the general manager. Setting out on entrepreneurial ventures, Gerry and his father later opened Gould Auto Sales, an independent pre-owned dealership in Lawrence, MA, leaving an indelible mark on the automotive landscape. Following the sale of Gould Auto Sales, Gerry made his mark at Ira Oldsmobile-Toyota in Danvers, MA, swiftly ascending through various front-end management positions. In 1996, Gerry brought his wealth of knowledge and experience to David Lewis & Associates, dedicating himself to the training and development of others. His success at David Lewis & Associates paved the way for a new chapter in Florida, where he assumed the role of Florida's Regional F&I Director for AutoNation, the nation's largest automotive retailer, until 2009. Gerry's passion for elevating F&I performance and development led him to become the Director of Training for United Development Systems. Throughout his illustrious career, Gerry has been a sought-after speaker and workshop leader at conferences, sharing insights on automotive front-end operations. He has also crafted comprehensive Sales and F&I Management training programs and contributed extensively to industry journals. Now, Gerry brings his unparalleled expertise to empower US car dealership owners. Join forces with Gerry to revolutionize your dealership and propel it to new levels of success – where experience, knowledge, and innovation join together for exceptional results.
The best F&I consultant in the business
Training With Gerry Gould

"They've taught me all the rules and regulations of the business"

Andrew
Andrew, Cavallaro-Neubauer Chevrolet
Finance Manager
Still Got Some Questions?
What is Product Prep?
Product Prep provides a platform for automotive dealerships to access top industry knowledge, live coaching from experts, and a comprehensive library of learning resources for various departments.
What programs does Product Prep offer?
Product Prep includes programs like Federal Regulation Automotive Training (FRAT), Compliance Prep, and Product Prep Live. These programs cover a range of topics including the Safeguards Rule, Red Flags Rule, Disposal Rule, OFAC, ECOA, FCRA, and many others. They offer interactive training, a plethora of courses/sessions, development tracking, automated reporting, and accountability tools.
Who is Gerry Gould in relation to Product Prep?
Gerry Gould is an expert coach associated with Product Prep, offering live coaching sessions where employees can learn and ask questions directly from an experienced professional.
What is the Federal Regulation Automotive Training (FRAT) program?
FRAT, created in partnership with The Association of Dealership Compliance Officers (ADCO) and Product Prep, is designed for dealership employees, including those newly hired, to track training status. It offers three lines of defense for dealers: educated employees, compliance and risk-related monitoring functions, and external and internal audits.
Can users customize their learning experience in FRAT?
Yes, each course in FRAT is tailored for specific job roles, with detailed user roles and permissions for a unique learning experience. It also offers real-time reports, analytics, and a library of training resources.
What is Compliance Prep?
Compliance Prep is a joint venture between Product Prep and AFIP, providing high tech and state-of-the-art Compliance Training. It's designed for dealers, general agents, administrators, vendors, bankers, and OEMs, covering state and federal compliance needs and offering weekly live compliance coaching.
What features does Product Prep Live offer?
Product Prep Live, a collaboration with Gerry Gould, offers interactive live coaching/training for automotive sales, management, and financial services staff. It includes weekly live sessions, on-demand sessions, and resources for detailed theory and application of learned tactics.
How can one get started with Product Prep?
You can sign up for free on their website, where a verification code is sent to your email to complete the registration process.
Are there certifications available through these programs?
Yes, upon completion of courses with a passing score, certificates are generated. This is applicable for various courses and programs offered, including management and development for all employees.